Will Leather Goods

This came from a class that was designed to stimulate quick idea thinking and execution. Each week of class we received a new brand and were told to develop a strategy and rough mockups of our visual components. For this campaign, my group and I chose Will Leather Goods, a local Eugene, OR brand, that makes high quality leather products. Our goal for this campaign was to emphasize the idea that with age comes history. We wanted the customers of Will Leather Goods to understand that their products will withstand the test of time and grow with you, that each scratch on the leather will resemble a memory from your past. While some products lose value overtime, Will Leather Goods’ products do the opposite.