Oregon Women’s Basketball
Allen Hall Advertising (AHA) is a student-run agency within the University of Oregon’s School of Journalism and Communication. Throughout the academic year, the team partners with local Eugene businesses and organizations to develop cohesive, strategic campaigns. As a producer on the Oregon Women’s Basketball account, I helped lead the creative process from concept to execution.
Pop Up Studio & Fan Posters
My team set out to spotlight the passionate, diverse fan base already supporting the women’s basketball team—an invitation for new fans to see themselves as part of the community. We were given a section of the Matthew Knight Arena concourse, where fellow producer Sophie Leid and I built a pop-up studio and photographed 75 fans over the course of the event.
From those portraits, six final images were selected and turned into posters by the rest of the creative team. These posters are now displayed across buildings in the Eugene area, celebrating the spirit of the fans and helping to grow the team's following.
